We will be an efficient, reliable, dynamic and ambitious diversified business organisation, sensitive to all stakeholders without overstretching ourselves. The following principles will illuminate and guide the conduct of our business:

• Be ambitious and achieve to the extent of our total capabilities.

• Work hard and be productive.

• Be encouraged by failures. Use them as lessons for improvement in future.

• Act with the highest levels of integrity, be honest and use fair means in all business matters.

• Consider the Nation's interest in business decisions.

• Be continually positioned in profitable businesses and markets.

• Encourage and foster an entrepreneurial climate and spirit.

• Live up to and enhance our good reputation in all business matters with our good stakeholders (Customers, Government, Employees, Shareowners, Lenders, General Public).